Abstract / Excerpt:

This study entitled "The Impact of television advertisements on Jollibee consumers, is different and constructive as it looks at the elements of television advertisements of Jollibee namely product, concept, and model and examines if these create an impact to the Jollibee consumers' Level of Patronage. The researchers administered survey questionnaires to the Jollibee consumers with regard to their patronage to the fast food chain. The main problem in this study is that there's a significant relationship between the Jollibee television advertisements and the Jollibee consumers' level of patronage. The researchers administered survey questionnaire to the Jollibee consumers, chosen through convenience sampling at the Jollibee J.P. Laurel Ave. branch and analysed the data gathered from the survey using SPSS version 19.0 and manual chi-square measurement. The data gathered form the study provided information that there is indeed a significant relationship between Jollibee television advertisements and consumers level of patronage.

Info

Source Institution	Ateneo de Davao University
Unit	Mass Communication
Authors	Bautista, Leo Jeorge.
Page Count	1
Place of Publication	Davao City
Original Publication Date	March 1, 2011
Tags	Jollibee consumers

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