Abstract / Excerpt:

Objective: This study aims to determine the opinion of viewers whether the Tanduay Rhum 65 ad on television is sexist or not.

Methodology: The study was descriptive in nature.

Conclusions: 3 out of 9 commented that the ad was not sexist. The survey also revealed that 6 out of 8 college undergraduate respondents and 4 out of 6 college graduate respondents viewed that the ad was sexist. This manifest that educational attainment has a relation with the respondents' opinions. The higher the educational attainment, the more gender sensitive the respondents are.

Info

Source Institution	Ateneo de Davao University
Unit	Humanities
Authors	Enobio, Oibone C., Guiang, Milbie.
Page Count	47
Place of Publication	Davao City
Original Publication Date	March 1, 2000
Tags	Advertising, Liquor, Television Advertising

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