Ethnocentrism in film reviews of Slumdog Millionaire: a content analysis

Abstract / Excerpt:

STATEMENT OF THE PROBLEM: The researchers believe that the film reviews on the movie Slumdog Millionaire discriminate and stereotype the Asian culture in an ethnocentric way. In this study, the following questions are answered. 1) What are the socio-demographics profile of the viewers in terms of sex and nationality? 2) What re the common elements of the reviews in terms of background, synopsis, comments and compliments? 3) What did the film reviewers find in Slumdog Millionaire Movie that is ethnocentric?

Info
Source InstitutionAteneo de Davao University
UnitHumanities
AuthorsGaralde, April K., Kessel, Stephanie., Mai, Brang.
Page Count37
Place of PublicationDavao City
Original Publication DateMarch 1, 2010
Tags Films, rs - mass communication
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