Abstract / Excerpt:
Two sections of randomly selected freshmen were respectively designated as experimental and control groups to test the effectiveness of exposure to Bagong Buwan, a movie depicting views sympathetic to contemporary Filipino Muslim experience. Findings show positive media commentary contributed to positive changes in some dimensions of the respondents' attitude towards Muslims. Recommendations include development of more specific attitude scales for Muslim bias and the use of other positive forms of media commentary as intervention.
Info
| Source Institution | Ateneo de Davao University |
| Unit | Social Science |
| Authors | Alesing, Ritchie Elaine T. |
| Page Count | 1 |
| Place of Publication | Davao City |
| Original Publication Date | March 1, 2010 |
| Tags | Psychology, positive media commentary |
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