Effects of positive media commentary on first year students’towards muslims

Abstract / Excerpt:

Two sections of randomly selected freshmen were respectively designated as experimental and control groups to test the effectiveness of exposure to Bagong Buwan, a movie depicting views sympathetic to contemporary Filipino Muslim experience. Findings show positive media commentary contributed to positive changes in some dimensions of the respondents' attitude towards Muslims. Recommendations include development of more specific attitude scales for Muslim bias and the use of other positive forms of media commentary as intervention.

Info
Source InstitutionAteneo de Davao University
UnitSocial Science
AuthorsAlesing, Ritchie Elaine T.
Page Count1
Place of PublicationDavao City
Original Publication DateMarch 1, 2010
Tags Psychology, positive media commentary
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