Abstract / Excerpt:

This study deals with the advertising media preference of some selected fast food establishments in SM City, Davao. Specifically, the study attempts to answer the following questions: 1). What are the preferred advertising media of fast chains in some selected mall in Davao City? 2). What are the reasons why these fast food establishments choose such advertising media?

Info

Source Institution	Ateneo de Davao University
Unit	Humanities
Authors	Buendicho, Chiqui Bernadette M., Tindoy, May Princess L.
Page Count	44
Place of Publication	Davao City
Original Publication Date	March 1, 2006
Tags	Advertising, Dissertations, rs - mass communication

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