Researches

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Title Source Institution Unit Authors Page Count Place of Publication Publication Date Tags
Humor in Sprite ” Magpakatotoo Ka” TV ads and the generating recall of the selected college students in Davao City Ateneo de Davao University Humanities Cano, Allyn Rose Guartico., Jison, Joan Amora. -0 Davao City March 1, 2002 Advertising, Softdrinks, Television Advertising
Safeguard’s advertising campaign on television and the perceived effects among residents if Del Pilar Village, Ma-a, Davao City Ateneo de Davao University Humanities Calotes, Charlemagne D. -0 Davao City March 1, 2004 Dissertations, Television Advertising
The influence of the TV ad “Sa mata ng mga bata ang mali ay nagiging tama” the attitude of selected elementary teachers in the 1st district of Davao City Ateneo de Davao University Humanities Cabañero, Chona Leah., Oñgoy, Teizan R. 50 Davao City March 1, 1999 Advertising, Culture, Television Advertising, television
A profile of liquor TV advertisement and its relation to the selection of liquor drink of individuals Ateneo de Davao University Humanities Buna, Alpha Joan G., Magarro, Ivy F., Del Castillo, Quennie Anne D. 24 Davao City March 1, 1998 Advertising, Liquor, Television Advertising
The frequently used TV advertisement punchlines in the conversation of the Davao City National High School fourth year students, S.Y. l999-2000 Ateneo de Davao University Humanities Bermudez, Jessica Gay G., Ortiz, Ma. Ancilla. 53 Davao City March 1, 2000 Dissertations, Television Advertising
Television advertisement promotion foreign product and attitude of selected teenagers in Davao City towards local goods Ateneo de Davao University Humanities Bengay, Fedelynne Joy., Montañez, Maricel., Tanala, Gay. 37 Davao City March 1, 1997 Adolescent Buying Behavior, Television Advertising
Views on showbiz personalities as endorsers of television ads among the views of Bankerohan, Barangay 5-A Ateneo de Davao University Humanities Atilano, Andrea Carmel J., Atilano, Andrea Carmel J. -0 Davao City March 1, 2004 Television Advertising, Television Personalities
A corporate strategy for the LRM Company Ateneo de Davao University Business and Accounting Malaga, Mila Miniate. 1 Davao City March 4, 1991 Business Administration, Management, Theses
The perception of women of Ateneo de Davao University on the Libresse Sanitary napkin advertisement and its male endorsers and their perceived influence on the respondents’ buying behavior Ateneo de Davao University Humanities Ango, Rosmar P., Sumaoy, Maricel B. -0 Davao City March 1, 2004 Advertising, Sanitary Napkins, Television Advertising
A proposed five-year strategic plan for the Department of Budget and Management Regional Office XIII-CARAGA CY 2006-2010 / Myra Joyce L. Lumanlan Ateneo de Davao University Business and Accounting Lumanlan, Myra Joyce L. 1 Davao City March 1, 2005 Dissertations, Strategic planning.
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