The total agricultural and business picture of the coffee industry in Misamis Oriental is examined. Interviews are conducted to 110 coffee farmers, fourteen wholesalers, eleven local buyers and three commission agents to gather primary data. Study reveals that 81 percent of the farmers owned the coffee farms they tilled, 11 percent are tenants, 8 percent part owners with an average farm size of 1.975 hectares and a total production of 1,828.14 kgs.