Abstract / Excerpt:

Abstract: This paper assessed the performance of the Sales Team of UCPB Plama Gil Branch for the period 2001-2002. The sales teams were created to partly address the growing competition in the banking industry. Two sets of questionnaires based on a framework for comprehensive strategic management were used as data tool. The respondents included all seven members of the branch's Sales Teams and one hundred randomly selected branch depositors. Assessment made by the members of the Sales Teams on their functions showed the constraints in their marketing activities thereby limiting their contributions in fund generation in terms of volume. However, findings showed that there is a significant improvement in the number of accounts generated and customer retention after the Sales Teams were created. Likewise, the results of the 2002 Total Customer Satisfaction survey registered increases in all service areas except service delivery. All indices are posted at the "very good" level.

Info

Source Institution	Ateneo de Davao University
Unit	Business and Accounting
Authors	Leyson-Montaña, Myrna A.
Page Count	1
Place of Publication	Davao City
Original Publication Date	March 1, 1993
Tags	Banks and banking., Davao, Dissertations, United Coconut Planters Bank (UCPB)

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