Abstract / Excerpt:

Statement of the Problem: This study aimed to know the degree of persuation and the buying behavior because of the shampoo taglines of the high school students of Ateneo de Davao University.

METHODOLOGY: The study is a descriptive quantitative type, which will use a survey method. A set of questionnaires will be given to the respondents.

Recommendations: Since the results of the study shows that the use of taglines in advertising the product is agreeable, advertisers may opt to use this strategy in introducing a certain product. The results can also help the advertising companies on how to improve their taglines to be more effective and persuasive.

Info

Source Institution	Ateneo de Davao University
Unit	Humanities
Authors	Alindao, Coralou B., Kim, Goo Seul L., Tupas, Stephanie T.
Page Count	22
Place of Publication	Davao City
Original Publication Date	March 1, 2008
Tags	Advertising, Slogans

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